Whiskey is typically an alcohol that is associated with an older audience, this tradition and aging are the keys to good whiskey. Most of all, whiskey brands are almost always marketed and branded with men in mind. The idea of this project was to create a whiskey brand created solely for women. Feminine qualities would be combined with the old traditions of existing brands and incorporate a more contemporary touch.
The name Friskey Whiskey alludes to the overall feel and attitude of the brand. Hand illustrations combined with digital execution helped create a bridge between old tradition and what is considered modern today. Flavors based on promiscuous women in history add to the feminine attraction of the product. Overall the brand is targeted to confident, independent women that are interested in having a good time, along with those that need a little liquid courage to become that person.